One of the most important factors for a successful spiritual business is a deep connection with your ideal client profile.
Because here’s the deal…
As a spiritual entrepreneur (whether call yourself a facilitator, healer, Oracle, Priestess, a Tarot Reader)…you’re NOT just clocking in and clocking out of a job.
You are spending your precious time and life energy with real humans, who have real problems.
You will spend a lot of time with your clients, so choose them wisely.
Read on to learn my best tips for picking an ideal client! And remember, even if you’ve been in business for a while…your ideal client profile will constantly grow and evolve.
I encourage you to ask yourself…who does THIS version of yourself want to work with?
So whether you’re picking an ideal client profile for the first time or you think your avatar is in need of a refresh…these tips will help.
Think About Who You Genuinely Want to Lead
I’ll always remember something my boss told me when I used to manage a bar in D.C, where I was in charge of hiring staff.
He said “Sure…look at qualifications. But hire for personality, too. This is someone we’re going to be spending hours and hours every week with. Hire someone you’d grab a drink with. Hire someone you’d like to get dinner with. Make sure your hire is someone you’re excited about spending most of your work week with!”
And the same thing goes with your clients.
You’re spending your LIFE with your clients.
So make sure you’re choosing to work with people that you feel excited about. You should feel energized by solving their problems.
The last thing you want to do is work with someone solely because they’re willing to pay you.
If you're focusing solely on the money rather than finding clients that get you lit up energetically…
You’re going to end up burnt out and resenting your clients. Which is NOT a good place to be.
Remember, your clients support you in creating your dream lifestyle.
When you’re on the beach, chilling in a cabana
Or when you’re building your dream home
Or when you’re preparing dinner for your kids
(Whatever YOUR dream looks like)
And you see that Voxer message from your client come through, you want to feel excited.
Rather than feeling like, “Ugh…it’s her again. I wonder what she wants this time”.
Those are two VERY different energies to be in.
It’s the same thing when getting on client calls.
With a client who isn’t aligned, you’re going to find yourself dreading calls. Your energy will be heavy and stale.
Whereas with a soulmate client, you’re going to be almost giddy before the call, filled with anticipation about what your client’s been up to and the shifts they’ve made.
So the question becomes, who do you want to lead?
Pyschographics > Demographics
When considering this question of your ideal client profile, I don’t want you to get too caught up in demographics (i.e. where they live, their marital status, their income level, if they have children).
Not that those factors aren’t important, but first I want you to focus on who they are at their core.
It's about who they are day to day.
Who do they desire to become?
Who they are now - versus where would they like to be?
Do you feel qualified and excited to be a part of that journey with them?
And a quick PSA - it is totally okay to be selfish in this process.
One person might prefer to work with an ideal client who’s already established - and who won’t do a whole song and dance about whether they should invest.
Another person might enjoy working with people who are brand new, guiding them through making their first big investment and showing them just how powerful it can be.
In my business, most of my clients are seasoned investors. They’ve invested so much in their life and business that most of the time I don’t even need to do sales calls. And if we do, it’s more of a mutual vibe check before I send off the invoice.
It’s all about figuring out what you genuinely desire rather than choosing your ideal client profile from a place of limitation.
Remember: Your Ideal Clients Might Not Know Who You Are
It’s always best to work from the assumption that people DON’T know that you exist.
Whether you’ve been in business for 1 month or 1 decade, whether you have 10 followers or 100,000 followers…show up as if you need to educate people on who you are and how you help them.
One of the best ways to do this is to incorporate what you do in every single piece of content, even if it’s just a 1-second reintroduction.
Remember, people are seeing thousands of posts and profiles each week. Your ideal clients are forgetful.
They might see you pop up in their feed and wonder “Wait…what does she do again?”
So always assume people might not remember what you do and quickly incorporate it into your post!
Don’t act like a household name, especially in the beginning.
As your business gains traction, it’s very likely that people do start to remember who you are.
For example, I’m widely known for my custom hypnotic tracks in lots of circles. Those people aren’t always the ones to go through my content, but rather the ones to DM me and say “I heard about you from so and so!”
But when you frame your content from a place of introduction, you can easily attract new followers and re-engage old ones.
3 Things You Must Know About Your Ideal Client Profile
When it comes down to it, there are three core things you must know about your ideal client.
Who they are
What they actually need
And what they actually want
It is our business to know our clients inside out so we can curate our offers and content for them.
First, think about their emotional state.
Are they thriving?
Are they in a place of shutdown?
Are they in a place of fear or questioning? Are they experiencing an awakening?
Next, you must unpack their needs and desires, as well as the stories they tell themselves.
What do they believe about themselves? What do they believe about the world? What do they believe about what they deserve?
All of this information informs your offer and marketing strategy.
You need to know this person inside out.
Sit down and walk a day in their shoes, visualizing their thoughts, emotions, and actions.
Develop Intimacy With Your Ideal Client
The success of your business directly depends on the depth of your intimacy with your ideal client.
This is where so many people get tripped up.
They’ll complete an ideal client avatar exercise and think they KNOW their ideal client.
But they’ve barely even interacted with them.
The core of our business is always relationship building.
Some people might build that relationship with you quickly, and others might take a little longer.
For example…
I’ve had some clients who have found me on social media, took two days binging all of the content and watching my stories, and then BOOM - they’re a pay-in-full client.
I’ve had others where we’ve followed each other for months and developed a friendship. Responding to each other’s stories, laughing, and sharing our common interests. And then when I put up an offer they tell me, “Damn, I know you can help me with this. Lets’ do it!”
When you choose an ideal client who you’d genuinely enjoy spending time with, intimacy comes naturally.
You’re hanging out in the same spaces
You most likely have mutual friends
You’re following the same meme pages
It makes relating to each other effortless.
There’s so much power in genuine connection and friendship with the people you want to work with.
People can FEEL the energy behind it. It’s worlds away from the “Hey girl” coach in your DMs who three messages in invites you to her free masterclass.
At the end of the day, you need to remember…
Your business isn't about putting out an offer and just hoping people buy.
That's how I used to run my business before I cultivated the foundational new paradigm business assets I teach in Oracle Business School.
I would let people know, “My books are open - here’s a link to book a call!”
There was no intimacy, no connection.
It’s not just about putting out an offer you think will help people.
It's about creating intimacy with real humans, with the deep knowing that you CAN lead them.
It’s about building a deep trust with your ideal clients that you can get them to where they want to go.
Building that trust that you CAN help them comes down to what you share in your marketing.
Want to get deeper support around business and marketing strategy so you can effortlessly attract soul-contract clients?
Get on the waitlist for the next round of Oracle Business School.
See you in the Most Abundant Timeline,
Nathaly