Does Your Audience Even Know You?

Hellloooo my beautiful friendsss,

Last week we covered creating “likability” in your online presence. 

If I like you, my interest will be peeked.

If I know what you do, I'll want to check out your links.

If I trust that who you are matches the results you sell, I'll want to work with you.

lets talk about  “know.”

Here's the truth: if I don't clearly know what your perspective and service can do for me… I may like you..but i don't necessarily want to stick around.

it may seem “selfish”, but we all think this consciously or unconsciously. “what's in it for me”

KNOW is the stage all about clarity + authority. 

People want to know:

Who are you really?

What do you stand for?

What transformation do you offer?

it's super simple, but somehow we can find silly ways to complicate it (trust me i get it!) so this might help.

Steep this …

“Know” happens when you consistently connect the dots between your story, your expertise, and your audience's needs. 

It's about making your work obvious.

Here's what I've seen in over a decade with clients:

If your bio is vague and you don't have content to atleast help me fill in the blanks, I won't know what you actually do. I won't know whats in it for me.

But if your bio says, 

“I help baddie entrepreneurs regulate their nervous system so they can become rich and famous” 

I instantly know not only what you do, and who you serve BUT i also get a STRONG sense of who you are, your tone and what it might feel like to be in space with you. 

And more importantly as the consumer I'm qualifying you to see if you're someone i want to follow or work with. Either I'll know you're not for me OR I'll say “where has she been all my life?!”

Knowing comes from story. And story is created through branding.

With access to endless data and instant answers, nobody is impressed with accounts just regurgitating facts anymore. Plain and simple.

This is why I've predicted—and am now seeing—that personal branding is queen.

Your differentiator can't be “how many facts you share” when your audience could find the same info in a Google search. Your differentiator has to be you.

People want the why and the story behind your work.

~~> A nutrition coach sharing their food recovery journey.

~~>A branding strategist revealing how they burned down their first two businesses to rebuild one aligned with their values.

~~>A healer walking us through their dark night of the soul and how it led to the methods they now teach.

Your story is what creates the bridge between knowing you and buying from you. because like alone, doesn't cut it. anyone can be liked…

the through line between story/brand building is your raw humanity (your hero's journey) in service to a bigger cause (the consumers problem)

Knowing comes from micro-wins.

This is sales psychology: our brains release dopamine when we learn something new or experience a quick win. But here's the kicker: perspective shifts hit harder than flat data.

If you teach me one thing in your free content that genuinely makes my life easier, I immediately know you can change my world inside your paid offers.

~~> The yoga teacher whose 2 minute office stretches I replay every lunch break.

~~>The copywriter whose Instagram post gives me a headline I can actually use today.

~~>The business coach whose free podcast episode helps me sign a client tomorrow.

It's not about cramming in more facts. It's about showing your audience you can deliver transformation by just being and sharing yourself.

The real tea …

If people don't know you, they can't buy from you. Dont make people work hard to figure you out.

Think of “know” like dating: if someone asks you questions about yourself and you're delayed in responding, avoidant, unclear, mumble a vague answer, there won't be a second date honeyyy. But if you confidently share who you are, what you're about, and the values you stand behind—they'll lean in, curious for more.

(the key is to weave this in throughout your work, this is not just an introductory post).

Nathaly | Oracle