This launch hasn't gone as planned. Here's what I'm learning

Hellloooo my beautiful honiessss,

Here's a spicy truth…

A lot of entrepreneurs aren't burnt out—they're just bored.

Not because they don't love their work.

But because they're trying to force feed the old version of their work to people who are no longer meant to be in the room. (some of you have sensed something is off before even really starting)

And that's exhausting.

It's not just a content rut. It's an identity shift that hasn't been explored, integrated or honored yet.

Steep This

As we evolve, our resonance shifts.

Your desires shift.

And ultimately your client collective shifts. (aka the souls you're meant to work with)

But most people keep trying to market to the same avatar they outgrew a season (or 5) ago—because it's familiar (and safe). Because it worked once. Because there's proof.

But proof isn't always permission.

Most of you are built for reaching communities far and wide…but keep missing the mark by staying loyal to your past/current client base out of comfort or guilt..which can silently sabotage your bigger evolution.

If your marketing feels flat, your offers feel heavy, or your audience feels unresponsive (or dried out)...

You might be speaking to people who were aligned with a former version of you.

The one who needed to play it safe.

The one who built credibility by being palatable.

The one who hadn't fully stepped into her true expression yet.

I remember when i first started out i worked with anyone who walked through my door. (literally i had an in person business and anyone had access to me)

it was SUCH a stretch to say I only work with people in entrepreneurship/executive leadership because most of the people that had paid me till that point were 9-5ers (who i'm so grateful for, i might add)

Years later, it seems WILD that i spent years in that buffering holding pattern. 

The real tea …

You don't need to burn everything down. (theres a toxic femininity to that, i could speak on for hours) 

But you do GET to pause and journey into:

→ Who am I actually meant to support now?

→ What version of myself does my audience reflect?

→ Am I creating clear pathways for this client collective to find and pay me?

When you change, your ripple effect does too.

In this week's podcast episode, I break down: 

The energetic misfires that happen when you outgrow your audience

How to know if your offers, content, and clients are stuck in a past cycle

And how to re-attune your authentic voice in order to co-create with the humans praying for someone just like you

If this is tracking… MUSE was made for you. Inside, we meet the soul of your Client Collective, so you can stop trying to be relatable and start being unmistakable.

Listen to this weeks episode: You're Not Stuck—You've Just Evolved

JOIN MUSE: Doors Opennnnn

because your business is not a machine—it's a living breathing entity.

Grab your journal and some tea..because we're about to diiiive deep.

exhaaaaaaale.

Okay… I may have spoken too soon about loving the intensity of this season's astrology.

Last week, my sweet mama had to be hospitalized. So I've flown to DC to be with her. We're finally seeing some resolution on the horizon—but it's been a hard, disorienting week with a journey ahead of us...

Coming back to this city stirs up memories I'd rather leave behind.

And this is why I do the work I do.

So that in the moments that stretch me, I have capacity.

So that in the crunchy, inconvenient, emotional times—I stay resourced.

To be honest, this timing totally derailed my original launch plan.

Normally, I'd have way more batched, scheduled, and prepped.

But I've known from the start that MUSE wasn't going to be sold the way I've sold in the past. It's leading me down a different path…and I'm trusting that.

And in that trust…

Several people have signed up before I officially opened the doors to the public.

I've barely shared it…just a few soft mentions in between 14-hour hospital days.

And still, MUSE is calling in the right ones (and thats on speaking to my client collective).

So what is this teaching me?

1.It's safe to honor my emotional authority and move without full clarity—even when my ego wants certainty now.

2.Business gets to thrive even in personal hardship when you treat it as a separate, living entity. (This is one of the core teachings of MUSE.)

3.If I need to push the start date by a week or two, that gets to be okay. Grace over grind.

4.My reputation and my sales page can do the heavy lifting. I just need to create pathways for people to find MUSE. The words, the work, and the resonance will do the rest.

5.Perfection is not a prerequisite for success. You can sell. Thrive. Lead. Even when life feels messy.