Some of You Have Lost The Plot
- Nathaly Granja
- 3 days ago
- 4 min read

Hellloooo my beautiful honiessss,
When my clients are in a funk… i notice theres a correlation between their creative exhaustion and their perception around needing to feed the never ending content dragon.
When you're in that place it sort of feels like…
“what's the point?”
"why is my work actually important?
“why does it feel like my soul work is up against an algorithm * and * a million other people with a similar message?”
It’s easy to forget, when you’re pouring your heart into captions, carousels, and 30 second videos—that the platform itself is not the point.
You didn’t come here to master an algorithm. You came here to move people. help people. and let your gifts lead the way.
Steep this 🍵…
Just because your art, your mission, your medicine lives on Instagram (or insert your platform of choice)… doesn’t mean it belongs to it..OR fits there.
Your work is advocated for via the app of your choosing, like it's advocated for on a billboard, a conversation, a newsletter, a book, a podcast, etc…but its impact is sovereign and BIGGER than the medium you're sharing it on.
Social platforms are just the mouthpiece—not the whole message.
Your social marketing gets to feel like a blessing. It's this free tool where you can creatively tell the story of your offer, your philosophy and your embodiment because of it. Social platforms are like art galleries. They're containers to hold snippets of your work, it is NOT the work itself.
The real tea 🍯…
Next time you catch yourself doubting the worth of your work because it didn’t "perform"—pause. Zoom out.
Ask yourself: “If this piece lived on the wall of a gallery, a page of a book, or the lips of someone you changed… would it still matter?”
The answer is probably hell yes.
So advocate. Share. Speak. But remember:
Instagram is how your message travels.
It is not why it exists.
And if the answer isn’t a hell yes…
That’s not failure. it's a call..
A call to slow down and reconnect. To ask: Why am I really here? (btw i still ask myself that seasonally, even after 12 years of running a business. And i let the answer inform my next evolution)
it's a call to assess where your energy is leaking into unimportant rabbit holes that don’t move the needle energetically or strategically..
To return to the soul of your work and listen.
Because when you’re deeply communing with the truth of what you’re here to offer…
Even a single post can become a sacred portal of transformation (and income).
on a strategic note: download your ideas onto "paper' OUTSIDE of your platform. those tid bits you're sharing on your stories or your captions…they're actually telling a BIGGER story. there is a more ROBUST through line between all of your work, thats more powerful when you understand it's totality. stop treating it like it's a box to check off. WHAT is the philosophy you're here to offer the world?
~~> Ready to reconnect to the soul of your message and clarify what actually matters to and for you? Curious to understand what wants to be birthed through you? Are you interested in bringing your unseen world into tangible seen strategies?
Book a 60-minute 1:1 with me. Together, we’ll understand your voice, clear the noise, and bring your work back to life—on your terms.


Song: Walk With The Dreamers- Ambala, Laid Back
Show: Nothing new yet…but I will start listening to The Telepathy Tapes Podcast. ( have you guys listened??)
Sips: Warm London Fog with lavendar syrup. SO yum.
Shopping: Lots of chicken and beef. 😭 Penelope is on a bland diet of protein and rice. I'm slowly integrating new foods to see if she has any food intolerances. It's starting to look like she doesn't have any allergies at all…..she's just picky and wants home cooked food everyday 🥴
Snap: Z & I last night at his brothers 50th birthday. I got violently ill right after (i think it was the arugula bisque) but feeling better now. Also this is the off of the shoulder top i referred to in my last email. (playing with structured clean lines now that i'm Saturn ruled)

It feels like I'm waking up from a long season of deep maturation
a slow becoming.
And now, I'm stretching my legs, unfurling from a habitat that's grown too small for who I've become.
Bringing MUSE into the world has been the unexpected missing piece
the one my soul, my brand, and honestly…the collective didn't even know it was waiting for.
I'm stepping into a new season.
One with a steady on pulse.
Not just dreaming, but doing.
And…I'm ready.
p.s.
If you're new here, check out past Cuppa Calm Emails, here.
You can check out my Podcast Oracle Unfiltered, here
You can screenshot your favorite part of this email and tag me @NathalyGranja
Cheers x Nathaly | Oracle
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