I outgrew the business that had once SAVED me
- Nathaly Granja
- Apr 12
- 3 min read

Hellloooo my beautiful honiessss,
Is there a word for that place where things aren't totally broken but they're also not right? you feel unsettled. turned off.
liminal.
disenchanted.
stagnant.
even… grief.
There's this place
When everything looks fine.
The offers are selling (or maybe not)
The clients are thriving (or not as before)
The brand is 'known.' (or it's starting to feel forced)
The body contracts.
The creative well runs dry.
Ego whispers… “can we just leave this all behind and start a farm in italy?”
Soul says “something is off”
This week, I recorded a deeply personal podcast episode about what it means to end a business that was “working.”
Not because it failed.
But because I evolved. And i couldn't quite see it.
It's a love letter to the genesis of where i started —and an introduction to what happens when you co-create with the soul of your business instead of pushing from your ego.
Steep This
There's something to say about overstaying your visit in an old identity, a brand, a client agreement, a financial agreement, offers and even the old ways you approach social media.
I struggled with:
Seeing that i had overstayed my time in a business that felt off
Throwing strategy all over it in order to bring it to life
Reckoning that my time with my business as I knew it was over.
One thing is being afraid of change. Another thing is not realizing you're being left behind because everything is still in motion..except you.
The real tea …
In this weeks episode I talk about:
What it means to build from survival and what happens when you outgrow it
The grief, confusion, and spiritual rebirth behind letting go of an old business identity
Why the frequency of your business needs to evolve before your brand does
And how MUSE was born from that transition.
Listen to the full episode:
Let this be your permission slip to grab your journal and some tea..because we're about to diiiive deep.




How was the eclipse portal for everyone? mine was a little crunchy but super illuminating. I'm married to a scorpio so i do like intensity….i find the pressure and rock bottom moments provides breakthroughs that are timeline shifting. so how can you hate that?
My birthday is coming so you can expect to see the annual 50% of sale sooooon.
This year is a 'big' birthday. I mean they're all big, because we've been gifted more time on this earth but something about this one has evoked a lot of reflection for me. In that reflection I realized that for most of this last decade I haven't asked to be celebrated by my friends or family. I've hidden or traveled as far away as i could go (which hey i love a birthday abroad) but i only let my husband have physical proximity to me. This year through tears and heart break for my inner child…I asked my girlfriends if they could help celebrate me.
AND WOW. what a journey of crunchy feelings and even..shame (?) that has been. maybe once i'm on the other side of that portal…i can share more about it on a pod.
p.s.
If you're new here, check out past Cuppa Calm Emails, here.
You can check out my Podcast Oracle Unfiltered, here
You can screenshot your favorite part of this email and tag me @NathalyGranja_
with love and disruption,
Nathaly | Oracle
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