Are you truly living what you're selling 👀

Hellloooo my beautiful honiesss,

The marketing hack and obstacle that isn't talked about enough…..

do you embody what you're selling?

When you're truly living your work, it's magnetic. It's unmistakable. People can sense it.

A few weeks back, I spent a day with a former client, now friend. She's known for being vivacious, bold and unapologetically direct online—authoritative yet concise.

After our day together, I told her, “You're exactly who you are online.” And let me tell you, watching her rise to running a 7-figure business makes it clear why that's true.

One of the key reasons she's succeeded is that she sells through embodiment. The way she believes in herself, her vision and her work radiates through everything she does. That confidence isn't just a performance—it's backed by relentless self-investment, even when it's uncomfortable or doesn't make sense to others.

She invests in herself because she's rooted in the truth of her work. Her life mirrors her modalities, perspectives and philosophies.

Sooo when she shows up to sell to her community, it's a no-brainer for her community to say yes. They feel the authenticity. They see her living proof.

but it can also be an obstacle when…

~you're selling something that isn't authentic to your gift set

(thinking you have to offer more to justify your price)

~you think you need to be something you're not

(your message changes with the trends instead of being a rooted pillar for your community)

~you're selling something pre-maturely

( a breakthrough on a call with your mentor and packaging it as your own without digesting it first)

~the philosophy you've been teaching is expiring and you're not letting it evolve

(selling a philosophy that isn't quite right for you anymore)

Steep this:

embodiment doesn't equal perfection.

in fact embodiment takes doing your own work, the same way you'd guide your clients.

embodiment is when you're investing into seeing your blind spots.

embodiment is when you're willing to look at yourself (and business) and say “fvck, i need support”.

embodiment is when you're willing to take the audacious action..and maybe getting it wrong.

embodiment is when you're willing to take the audacious action…and maybe getting it right!

embodiment is when you're doing the uncomfortable work around your philosophy instead of just cherry picking the hilights

human design example: using your profile lines to profit hack (yay!) but not listening to your body's strategy and authority.

embodiment is integrity in your work.

The real tea?:

if you're like girl--im embodied in my work but it's still not selling…

..i hear you! there could be several reasons from messaging to content strategy…

but to simplify it for you, for the sake of this cuppa…

are you letting people see and feel your embodiment?

Hypnotist: are you showing people the programs you've caught in your self and how you're moving through it?

Nutritionist: are you talking about the boundaries you've had to communicate to your in laws about the food they're sneaking to your kids behind your back?

Shadow Workers: are you showcasing the good, delicious, abundant light that happens on the other side of your shadow work process?

Astrologers: are you talking about why your election prediction was wrong and what you learned about the way you were interpreting and predicting the stars?

Business Consultants: are you sharing about why you're no longer doing business x way and what you're doing instead?

Healers: are you letting us into your practice so we can learn about how to regulate our nervous systems during crunchy times?

If your embodiment isn't selling, we may not be feeling it boo.

invitation to go bigger, go deeper and have fun with the way you showcase your work.

if you need support in the Oracular, Creative & Strategic expression of yourself and of your marketing, i'd love to support you, here.

WHAT'S BREWING OVER HERE?

I have been back from London for a week now and integrating the expansiveness, friendship, individuality and creativity my body was so craving.

to take a luxe holiday for a month just because I want to feels like an absolute privilege. and it's exactly what i dreamed up for myself so many years ago.

today i'm drinking a chai with lots of cinnamon.

enjoy this picture from Penelope during our winter storm this week hehe